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China/Tibet Human Rights Watch
A Human Rights Watch campaign for China/Tibet. A full package of deliverables was developed which Human Rights Watch could use to educate a universal audience.

Foremost was the desire was to make a strong impact on the audience. This was accomplished by emulating the visual characteristics of propaganda and associated paraphernalia common to the region. The next priority was “exposing,” which was the heart of the message: “We will expose China for all of their human rights violation and injustices.” Finally, there is the aim of spreading awareness by being informative and educational.