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Shopsin Menu
This menu is based on the chronological order of meals; it consists of a breakfast (A.M.) and an afternoon (P.M.) system. Each page is noted with a time stamp referencing the time of day you at which are able to order that item. By using hierarchy, a strict grid, and treating the text in a systemized manner, this solution is very effective. Conceptually, the reference to time as a sequential event, such as eating patterns, makes for a compelling interpretation and design. The form is derived from a root four rectangle, employing eyelet binding and a Japanese three hole stitch. Natural burnt orange was chosen for its organic and elegant appeal for all audiences.